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Dynamic email marketing material showing various items to different subscribersPredictive suggestions recommending items before consumers searchAutomated campaigns triggered by specific behavioral signalsReal-time budget plan allowance to the best-performing imaginative and audiencesThe foundation requires robust first-party information collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The benefit showed up quickly: brand name awareness and favorability climbed around 9%, and purchase intent leapt almost 19%, surpassing common campaign norms.
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